Up Your Dropshipping Game

Don’t want to pay the extra fees for the convenience of Oberlo or AliBaba dropshipping services? Here is a host of strategies for finding dropshippers on your own, plus some tips to up your drop shipping game in general.

Finding Good Dropshippers: Caveat Emptor

Do an internet search for “dropshipper” or “”dropshipping” and your results page will probably fill with the names of scammers and middlemen masquerading as wholesalers. At the same time, it can be difficult to find certified dropshipping companies since few of them do any active marketing. (Unlike the scammers.)

Dropshipping can be confusing, especially when trying to avoid scammers, so here are some tips to help you navigate the process like a seasoned pro.

1. Understand your industry’s distribution channels.

Every industry has its own distribution channels, and the supply chain can differ depending on the types of products you sell. Some examples include:

  • Manufacturer: For some “boutique” types of products, you can buy directly from the manufacturer, which might be a home-based industry or a small shop in an industrial park, as opposed to a massive factory.
  • Importer/Exclusive Distributor: In some industries, a company might have the sole national rights to import and distribute a product. Some may sell directly to retailers, but more often, they are set up to sell to smaller local wholesalers.
  • Wholesaler/Regional Distributor: Certain regional drop shipping wholesalers will take delivery of boxcar-sized lots, then break them down into smaller lots for sale to local wholesalers.

At the start, you’ll be buying your smaller initial orders from the smaller wholesalers at higher prices. As your volume increases, you’ll be able to get better pricing and/or move up the supply ladder to a bigger wholesaler.

2. Try the manufacturer first.

Starting at the source never hurts. When you are selling branded items, go directly to the manufacturer of the product. Depending on their minimum order requirements, they might sell directly to you.

If you’re too small for them or they only sell through established distribution channels, ask them for a list of distributors you can contact. With this strategy, you win either way: you get the lowest prices, or if not you’ll at least get a list of the most reputable distributors to start with.

3. Try a Google search for dropshipping wholesalers.

Tip: If you don’t want those aggressive scammers to bother you later through ad retargeting, try searching with DuckDuckGo, which doesn’t sell your browsing history to advertisers. 

Try searches using the words “wholesale” or “distributor,” plus some keywords describing your products or niche. Also try with product names, model numbers and brand names. Go through each result and look for the “wholesale account” link, an email address, or a phone number.

4. Go deeper when finding dropshipping suppliers.

When you dig deep, you’ll find a lot of suppliers that you could’ve easily missed. This also might mean you’re leaving money on the table.

One of the most powerful, yet often overlooked ways to build a drop shipping business is through trade shows. Attending in person is great if you can do it, because you can talk face-to-face with manufacturers and wholesale distributors. You don’t have to sift through all the noise on the web to figure out whether you really want to sell their products. The largest directory of trade shows is at tsnn.com. There you can search for a trade show by industry, date, city, state or country, or by the name of the event. 

Another pro tip: you don’t actually have to attend! Once you’ve found the shows that fit your niche, you’ll find that most of them helpfully put everything you need to know before the next show on their websites, such as directories and exhibitor lists with contact information. Then develop your own lists from theirs.

5. How to spot fake dropshipping wholesalers

Most of the results you’ll find from an internet search are companies claiming to be dropshippers but they are nowhere near the quality and pricing you get from working with genuine dropshippers. It’s important to be patient when searching for a drop ship company.

Certified dropshippers don’t charge setup fees or monthly fees. If you identify a company claiming to be a “dropshipper” or having drop-ship websites and they ask for a setup fee, monthly fee, or annual fee, that’s a red flag. 

Strategies to Up Your Dropshipping Game

Especially if you’re using paid traffic, a conversion rate of 1.5% or less is a sign that you need to up your game if you’re to make any real profits from your drop shipping business.

1.     Provide more payment options.

You should be providing the widest possible range of payment options for your customers.

These include:

  • Shopify Payments (U.S. Based)
  • Stripe Atlas (Outside of U.S.)
  • Paypal
  • Amazon Payments
  • Apple Pay

2.     Add a phone number to your store.

Add a phone number everywhere it makes sense: on your header, your footer, on an About page, as well as on your Contact page.

A lot of businesses just starting out have fear around talking to suppliers and customers. But you shouldn’t be scared… these people calling are trying to give you money! When they do call, it’s usually to place an order. Often, people will call to say “I just wanted to make sure you were legit before I ordered.”

3.   Return every call.

You’re human; you probably won’t be available during all your listed business hours. You can still make it sound like a larger business by returning every missed call and voicemail ASAP.

An unreturned call often means that the buyer will go elsewhere.

Having the Grasshopper app on your phone helps you manage this in a professional way. You get an 800 number so you don’t have to use your personal phone number.

4.   Use Tidio Live Chat.

Tidio is a free live chat app in the Shopify App store. As with Grasshopper, it’s an app for your phone. When someone live chats your store with a question, it’ll push to your phone, letting you respond wherever you are.

5.   Offer a free bonus gift with big ticket sales.

If you sell high ticket products, one way to increase conversions is by offering bonus gifts with each product. 

When you’re going high ticket with the best suppliers, you’ll usually run into pricing policies that set a Minimum Advertised Price. Though this means you can’t discount below that price, it doesn’t mean you still can’t offer more than your competitors.

Ask yourself what your customer wants or needs in the way of smaller accessories related to the big ticket item, like a phone case when you get a new phone. This little piece of persuasion will usually win you the sale when they’re comparison shopping for identically priced items.

6.   Ask suppliers for their product reviews.

If you’re brand new with no testimonials or product reviews, it’s going to be hard to get sells.

Many retailers rely on this kind of social proof to maximize their conversions. 

Though it can take a while to collect reviews on your business itself, you can still get product reviews– just ask your suppliers for them.  Your suppliers should already have a database of these on their website or in their dealer portal, and can send you a link to their file.

7.    Get some unique product photos for your store

While you’re talking with your suppliers, you can also ask them for unique product photos.

Most of the time when you set up an account, they will give you the same photos that your competitors get, resulting in every product page looking identical.

Online shoppers want to see as many photos as possible, especially with high ticket items. They want zoomable, high-resolution pictures, with multiple angles. Ask for any photos not included in new dealer product package, like from trade shows or customer reviews.

8.   Use Photo Resize.

Some of your sites will have 100 products, and others will have 3,000+. With that many products, your store can look scammy if not designed correctly. There is a Shopify app that will  make all your product photos look uniform, automatically: Photo Resize. This ensures a clean look to help build customer trust.

9.    Use Urgency & Scarcity.

One great way to drive more sales is to feature expiring offers and show the inventory count.Countdown timers are user-based, automatically adjusting for each unique visitor. They are an amazing way to create both urgency and scarcity, and get that conversion.

Be honest, though: make sure you actually expire the offer or you’ll lose credibility, which will hurt your business.

Final Pro Tip: You should also include an estimated arrival time.

10.    Add an FAQ page.

After you’ve run your store for a while, you’ll learn what the most common questions are.

Consider that if you get a few questions a week about similar topics, there may be 100 more people who didn’t ask that same question and just left instead. They may be too lazy or hurried to call, so give them an easy way to get their answer with an FAQ page.

As you master all of these techniques, you should see both your conversion rates and profit margins rise. And if you’re not already using Shopping Feed, that’s one of the most powerful ways you can up your game. Shopping Feed syndicates product listings on the world’s most powerful marketplaces, syncs and refines inventory data, and automates your order fulfilment.

Contact us for more info: contact@shopping-feed.com  (920) 333 3488