Channel Partner Profile: How to Sell on

If you want to sell more on, or start selling on that marketplace, here are some things you need to know, and tips for success.

Success starts with your visibility to shoppers.

In e-commerce, visibility is everything for a product search. Sellers whose products turn up at the top of every result or end up featured on every page understand something that the rest don’t: the power of quality data in boosting sales volumes. 

Quality data enables their internal search engines to more easily locate and match product attributes to shoppers’ search queries. In e-commerce especially, quality data gets you better quality page rankings.

Leading online marketplaces like reward sellers who make the extra effort to master these features and data systems, while most sellers struggle to upload and maintain their listings with just the basics. That extra effort doesn’t have to be manual or ongoing, though. Automating your data and workflows makes it easy; Shopping Feed technology gives you the extra boost. 

What is “Quality Data”?

In’s terminology, quality data is that which conforms to a search algorithm whose major points include Title, Bullet Points, Keywords, and Product Tags. This content scheme enables you to capture the right buyer – the one who is looking for exactly what you’re offering. Automating ALL of this data for maximum visibility gives you a crucial competitive edge. 

Shopping Feed’s Fluid Data innovations give its customers an unusual degree of influence and visibility by seamlessly creating, manipulating and automating your product listing data on a continual basis, as you watch your sales grow. With Shopping Feed, you can build sets of optimized data and assign them automatically to entire categories of products. Scalability over time is made simple, with less time spent manipulating your product data.

To sell more on, you need to know about product attributes.  

A product attribute is a single piece of information about a product, which can be one of many attributes for a single product. Product attributes may be configured according to whole product categories, according to the category or categories you choose. 

You can also think of them as product features. Each category and browsernode specifies for a total of 11+ million attributes. Shopping Feed’s automated default tags ensure that your products are listed the most efficient way possible on, from the first time you list them. 

Most sellers listing with a new platform are required to do a lot of fine tuning. The industry average for correctly listed products from first-time sellers is just 25%. By comparison, Shopping Feed’s A.I.-powered fluid tags enable sellers to yield an 85% accuracy rate, the first time. 

Workflow automations and actionable insights help you to scale.


Build systems instead of listings. Shopping Feed’s technology lets you build single attribute sets for millions of listings, both current and all future ones, in just a few clicks. But there’s even more power under this hood for sellers on

Shopping Feed’s SEO Marketplace contains over 11M product attributes, with 90% of them preset to conform to known product descriptions. This enables automatic comparison of your attributes to competing products. The SEO Marketplace dashboard will show you where competitive gaps exist, then use those to capture more buyers on

What you need to know about segmented channels

Marketplaces like Amazon, Ebay and each require their own specific sets of data to create optimal listings within their channels. Sellers have to build separate data sets on each channel, because a data set that works for one won’t work for any of the others.

Legacy e-commerce systems don’t allow for data manipulation, and were not built for segmenting into multiple channels. Ideally your system should build all its listings from a common data set, and be uniquely customizable for every channel, letting each channel stand on its own.

A separate set of product data which can be manipulated for each channel powered by a single set of source products requires a segmented strategy.

Shopping Feed is a segmented strategy within a single platform. Having a single touchpoint to take full advantage of product attributes, keywords, titles and bullet points empowers your marketing team to help design the smartest merchandising strategy with your product data, allowing the e-commerce manager to take over these efforts  with ease.

Segmented channels allow for complex data manipulation on, without added efforts to maintain the original product data. Determine the specific set of products based on any variable, and customize each set’s behaviors.

A single, powerful feed for every channel

Sellers using Shopping Feed enjoy the universal ease of segmented channel management, which creates a single, powerful feed for every channel used, constructed from a master list that streams the customized data sets to each one, including as well as to any other marketplaces where you sell. For more information about our syndication and automated fulfillment services, contact us at  (920) 333 3488