Google Shopping Actions for Sellers: All Now Welcome


The action in Google Shopping Actions for sellers is about to get a lot hotter. The company’s venture into Amazon territory is premised on a business model built on transaction fees, rather than product listing ads, selling goods that consumers find online through search queries.

No longer an exclusive clu

Up until now, Shopping Actions has been in a “post-beta” phase of testing viability and acceptance from shoppers of major national brands and chain stores like Ulta Beauty, Target and a few others. (You can read more about Shopping Actions and how the program has been working here.)

But Google has just announced that Shopping Actions for sellers is moving to an open sign-up model. This means that merchants wishing to participate in the program will no longer need to fill out an interest form and meet strict eligibility criteria. Instead, they may opt into the program directly from the Merchant Center and begin configuring their account immediately.

This change is happening now.

In addition to the open sign-up, Google is launching a number of additional automations to simplify onboarding. They’re aiming to make it even easier to onboard new merchants into the Shopping Actions program, so they can start selling successfully on Google to everyone’s mutual profit.


Here’s the new signup process for Shopping Actions.

If you already have a Merchant Center Account, you can select the program from within the Merchant Center:

If you haven’t yet set up a Merchant Center account, you can begin your onboarding experience directly from the Merchant Center Setup:

The removal of the interest form will streamline signups, but it will also remove certain data it has been using to provide support for merchants. This includes success reports, lead-generation and pipeline management improvements, and determining incentive payments.

If you’re interested in signing up for Google Shopping Actions and you’re already our customer, Shopping Feed can ensure that nothing slips through any cracks.

In order to ensure that any Shopping Feed customers opting in to Google Shopping Actions for sellers don’t run into any technical difficulties, we’re taking several proactive steps to ensure a smooth process.

  1. We’re ensuring that our Merchant Flagging API is fully implemented for all merchants using Shopping Feed’s syndication services.
  2. We’ll be working with our Google POC to provide a full list of merchants currently onboarding and launched, to validate that Google’s systems are correctly registering all our users via the AP.I
  3. We’re here for any personal help you may need with the new onboarding flow on Google Shopping Actions.

Shopping Feed syndicates product listings on all of the world’s most powerful marketplaces, syncs and refines inventory data with >11M product tags, and automates order fulfillment.  Contact us for more info: contact@shopping-feed.com  (920) 333 3488