Shopping Feed Software Comparison Series – Part 1


This article is Part 1 of a series comparing how our feed software works vs certain other providers who compete in the same space. Each part of the series will focus on one competing software maker.

We will take a deep dive to compare their features, and will compare user reviews in a fair and unbiased way. This includes both the positive and negative things that users say in product reviews.

A few notes about our unique approach to product feed syndication

Before starting today’s head-to-head comparison, there’s an important distinction to know right up front:

We designed Shopping Feed to keep you in the driver’s seat when it comes to running your business.

We think other Omni-Channel platforms get a huge part of the job wrong: they try to become irreplaceable by controlling your master record, effectively turning your storefront into a channel.

We know why they do this: it results in their becoming irreplaceable and forces users to make decisions based on the capabilities (or limitations) of their software. In doing so, omni-channel platforms create huge problems for themselves and sellers like you:

  • Compatibility issues when they try to be a hub to connect with other software data;
  • Inventory issues when source feed update cycles vary from sources, and from channel to channel;
  • Property issues when you want to control your product data in a new source, or multiple ones, and the data isn’t exportable.

Your storefront remains the master source of truth.

Shopping Feed connects to a CMS or PIM system, and relies on it as the master record by keeping inventory up-to-date and importing orders back into the system. This means Shopping Feed is compatible with your entire operation. Other systems will expect you to use their service as this master record.

Our system acts as a conduit of Inventory and order data, and as true middle-ware it gets out of the way so that your own Shopping Cart systems will keep behaving how you have configured them.  Since we rely on your storefront to be the master record, this guarantees compatibility with any tool that connects to your Shopping Cart system to modify or manage your orders, inventory, or billing.

E-Commerce Directors and CTO’s will especially appreciate this unique approach to preserving your flexibility and data control.

And now, let’s see how our features and services line up against the first competitor, Feedonomics.

Shopping Feed vs. Feedonomics

Feedonomics is an omnichannel product feed syndication service that also automates fulfillment, resolves Amazon listing errors, and sends alerts when new products added to your feed aren’t fully optiimized. Customer services include full-service feed set-up, optimization, and 24/7 online support.

Head to Head Features Comparison

Here’s a list of the features in Shopping Feed vs Feedonomics.

As you can see from the chart, Shopping Feed’s data and channel management tools are a lot more robust. With our software, you have a complete product tag taxonomy database for continuous reference. You can easily manage bids in real time. And troubleshooting takes far less time, with bulk error investigations and one-click solutions that save hours of manual entry.

Though we sync feeds for every major channel across the globe, some of the features our customers most appreciate are the Amazon Repricing and ASIN Matching features.

One Shopping Feed reviewer said, “ “Even though Amazon has a strict rule to do new listing and sync the listing. Shopping Feed did a great job.” Another said it took him some time to learn our app, especially the enriched features for Amazon. But a learning curve is well worth the effort for the results you get in the world’s biggest marketplace. And, we do assist every new customer through the setup process.

Though there are relatively few independent reviews for the company, Feedonomics does get good marks for customer service: “Their support team is top notch…with excellent communication and quick turnaround for most support tickets.” Complaints include too many irrelevant empty fields, and a somewhat daunting user interface.

Other feature comparisons reveal some compatibility issues.

Feedonomics doesn’t work with many of the major data management or PIM systems, such as ShipStation, Zapier, Akeneo, Xero Accounting or Plytix. It does connect to Google Analytics, FTP/SFTP, Amazon FBA and Quickbooks. Shopping Feed connects and syncs data with all of the above.

Tools made for the trade

Being smarter means you have the right tools to adapt to the changing landscape.

For any omni-channel seller, Time-to-Value is decided by a single key question: How are you creating quality data? What you have in your source data is exactly what you need to succeed. Whether you’re matching products to existing ASIN’s automatically, using Rules to automate robust product titles, or using our ProductGraph™️ product tag taxonomy to get products past the marketplace filters, these are game-changing tools that can scale up your business to whole new levels, fast.

No one knows what the next wave of eCommerce will look like. What we DO know is that it will be a brand new beast with new behaviors, requiring new techniques, and with new secrets to discover.

Perhaps it will be something close to Amazon’s easy-to-buy platform, with the audience of Google, but with the cost of Facebook ads, and maybe the mobile-first experience of Instagram.

Or perhaps something else entirely.

What’s certain: If we can’t predict the next wave of eCommerce, then being agile to adapt is what is key. Shopping Feed was built with this in mind, with a framework of common sense features that aren’t so obvious to our competition.

It allows us, and our users, to withstand the test of the markets, wherever the buyer experience decides to go next.