Shopping Feed Software Comparison Series – Part 3

The last feed software we will compare in this series is Shopping Feed vs Channel Advisor.


One of the oldest names in feed management (nearly two decades), Channel Advisor is a publicly-traded company with about 800 employees. Their product connects online stores with marketplaces around the world, optimizes their operations for peak performance, and provides actionable analytics to improve competitiveness.

Shopping Feed is relatively young (8 years), but that more recent entry into the field has also made us more agile. We’ve built more powerful optimizations for product titles and descriptions than Channel Advisor, and with far less complex rules.

Comparing Features

Channel Advisor does offer channel-specific features like Amazon Advertising with automatic bidding and rules, dynamic listing templates, and a price gird showing your price vs. competitors. But they don’t have one of our most popular Amazon features, ASIN matching, which automatically aligns your product with all the data in Amazon’s product ID system to assure yours will appear in search results.

Many users of Channel Advisor mention its complexity. We’ve designed Shopping Feed to be used by customers who don’t necessarily have a CTO. For example, their Find and Replace tool requires PHP skills, whereas ours is user friendly.

Here’s a quick rundown comparing all the main features:

Quick review of the Pros and Cons on Channel Advisor

From Capterra:


“Very customizable, has a beautiful interface, and is built with powerful features including rules, lookup lists, limitless product attributes, data mapping, and more….

Logical, plenty of Customization, helps with automation and efficiencies. I really like Channel Advisor; however it can become quite complex.”


“TONS of setup work. I spent almost a year setting up all the different features and rules for my business. Zero guidance is provided on best way to set up your system.”

“Support is slow, sometimes taking 3 days to respond to a ticket. Help pages are not detailed. “


Channel Advisor charges a percentage of revenue and has year-long contracts. This can make a huge difference if you have high revenues.

Reviews on Capterra show sseveral complaints about Channel Advisor’s pricing.

I wish I could get a better pricing based on a lower tier.. maybe they should encourage sellers who are starting out..”

“Powerful software but Expensive and hard to learn ”

They should make it more affordable by offering it at a lower price to more customers.”

Shopping Feed offers monthly flat-rate plans in three different tiers, with an option for discounted annual contracts. It’s worth noting that none of the 42+ reviewers of our service on Capterra complained about our prices.

Of course, we are prejudiced in favor of our product, but we’ve tried to stay objective here and give credit to the competition where it is due. That’s why our own Capterra reviews aren’t highlighted here. We’re trying to stay modest, but they’re all really positive. You can read Capterra’s reviews of Shopping Feed yourself, here.