“Channel” is a popular term in business. But what exactly is the definition of a “channel” as used in the world of e-commerce?
At Shoppingfeed, a channel is any platform that receives our customers’ product feeds. It can be a marketplace, a shopping comparison engine, a browser ad listing, an affiliate site or a retargeting platform.
Your storefront is not a channel; it is the Source Feed. Store owners or e-commerce managers are the ones keeping product inventory updated and your orders synced.
Marketplaces sell your product from their website, and will either charge you commission on the sale, or a listing fee for each product listed. Marketplaces are the best return on investment. Users that visit marketplaces like Amazon or eBay have a much higher purchase intent and are shopping more confidently. They can expect a better experience and have marketplace policy and support as a safety net in case of any problems.
If you have ever searched the web for a product, and clicked on a result at the very top of your search engine, you have clicked on a product ad. Through a campaign, you can place bids on these places and the position of your ad using a CPC rate, or cost per click. This is the money you will pay if your ad is clicked on, terminating on your site. While this doesn’t guarantee a sale, the intent of the user is very high, and will hopefully be followed by a sale. The higher the CPC rate, the more chance you have at being seen.
Shopping Engines, otherwise known as ShopBots, are the product search aggregates. Their purpose is to compare and contrast products for sale from sellers found within their searches. Shopping Engines help sellers to grow their reach. For unique items, Shopping Engines are especially good for helping users find your products. Shopping Engines are run by a campaign, and will mostly be CPC (cost per click). Check out the Shopping Engines we support
Try adding a Shopping Engine or Product Ads channel first to help get user traffic. We also recommend highlighting your highest-converting products. Check out the retargeting platforms we support.
Shoppingfeed syndicates search-optimized product listings on all of the world’s most powerful marketplaces, syncs and refines inventory data, perfects product listings, and automates fulfillment workflow.