We think Omni-Channel platforms consistently get a huge part wrong: they try to become irreplaceable by controlling your master record, turning your storefront into a channel. 

We know why they do this: it lets them become irreplaceable, and prevents users from making decisions for their business without considering the capabilities of their software. In doing so, omni-channel platforms make huge problems for themselves and sellers like you:

• compatibility issues when they try to be a hub to connect with other software data. 

• inventory issues when source feed update cycles vary from sources, and from channel to channel

• property issues when you want to control your product data in multiple or a new source, and the data isn’t exportable

The perfect listing on each channel

Using your product catalog as a base, we treat each channel as independent with its own dashboard, and can be optimized in infinite ways using Shopping Feed. Use ProductGraph™️ for automating your product attributes, or use Rules to make sophisticated changes to data before being sent to the retailer or channel.

Fulfillment In Sync

Each marketplace channel automatically syncs orders to your storefront via Shopping Feed. You can use our Order API to create a custom order hook for your ERP or Warehouse SAP, or use Zapier to create bespoke workflows as orders pass into your fulfillment environment. Fulfill your orders anywhere with Shopping Feed.

Compatible with you entire stack

We act as a conduit of Inventory and order data, and as true middle-ware get out of the way of Shopping Cart systems to behave how you have configured them.  Since we rely on your storefront to be the master record, we guarantee compatibility with any tool that connects to your Shopping Cart system to modify or manage your orders, inventory, or billing. 

Your storefront is the master record

Shopping Feed connects to a CMS or PIM system, and relies on it as the master record by keeping inventory up-to-date and importing orders back into the system. This means Shopping Feed is compatible with your entire other systems will expect you to use their service as this master record